Pitman Comms
B2B BEAUTY VISIBILITY INTELLIGENCE
How easy is it to really discover your business?
Visibility intelligence for B2B beauty suppliers. Understand how visible and discoverable you are, how you compare and where to focus next.
The Pitman Comms Database
The intelligence behind your visibility
Our growing database brings together beauty suppliers, their ingredients and evidence of how they are discovered, with a particular focus on AI search. It provides the foundation for intelligence that helps marketing teams understand where they stand and where to focus next.
224
Supplier records
The beauty supplier businesses in our research database
242
Product & ingredient category records
Building a more detailed picture of supplier capabilities
6
Pillars of visibility
Our framework for understanding the wider discovery picture
The supplier and product records will be updated weekly.
Our research combines human judgement and beauty industry experience with AI-powered tools. As the database develops, so does the intelligence we can bring to your visibility decisions.
A familiar name is only half the picture
Existing customers may find you by name. But can a buyer who doesn’t know your business discover you when searching for a supplier, ingredient or solution?
Pitman Comms assesses your visibility across search, AI answers, industry media and professional networks, compares it with competitors and identifies where to focus next.
Searching by name
“Your company name”
Can buyers find you when they already know you?
Searching by need
“Suppliers of organic shea butter for cosmetics ”
Can buyers discover you before they know your name?
What will the visibility diagnostic tell you?
1. Where you stand
Understand where your business is visible and where buyers may struggle to discover you.
2. How you compare
See how your visibility compares with selected competitors.
3. Where to focus next
Get clear priorities for improving visibility, discussed in a consultation.
Beauty industry knowledge.
Clear commercial perspective
Pitman Comms is led by Simon Pitman, whose experience spans more than 30 years in beauty industry journalism, analysis and communications, including CosmeticsDesign, Mintel and Innova Market Insights.
That sector knowledge helps turn visibility findings into priorities relevant to your business and its buyers.
More about Simon Pitman and Pitman Comms.