The story behind the Pitman Comms logo

Miami/London - “Good grief, my eyes!”, was the reaction of one collaborator when he first saw the Pitman Comms logo. 

Miami/London - I’ve had a few other comments to the same effect. This logo certainly seemed to provoke a reaction, and not always in a good way. Did it make me want to rush back to the drawing board and redesign it? Nope!

A long time in the making

Setting up Pitman Comms has been a long time in the making. For the best part of a year, I’ve had the help of an amazing business coach, Jacqui Rathner💡. 

Jacqui has helped me conceptualize the business and nail some of the finer. murkier details, like building out the back office and the business plan.

Maybe it will come as a surprise, but another element we put some time and effort into was the logo design. We even went as far as exploring the psychology of color, to make sure Pitman Comms was giving out the right vibes. 

For what it’s worth, I chose teal and chartreuse as they seemed to reflect the general vibe I was aiming at. [A nerdy side note is that the French liquor brand, Chartreuse, lends its name to the palette of vibrant greens and yellows that is derived from 130 different botanical ingredients.]

Is the shade of chartreuse that I chose gaudy? Definitely! Does it stand out? Undoubtedly! Have I made a big mistake? That’s not for me to say.

Either way, I’d love to hear more on your thoughts about logos. What are your rules? Please share in the comments below! 

And if you say you hate the logo, I won't be offended!