Ten reasons why you need top tier PR in 2025

Miami/London - Planning ahead for 2025 will mean a lot of obstacles to navigate. While all the pointers are that the food and beverage, beauty and natural product industries are going to experience strong growth, strategies to tap into the resulting opportunities will need more layers than ever.

We have compiled the top ten areas where a strong PR partner will prove invaluable in 2025: 

1)       Navigating geopolitical, climate and supply chain uncertainty

While the IMF is forecasting solid global economic growth of 3.2% in 2025 – slightly up on the figure for 2024, there is likely to be more challenges than ever to navigate. Climate extremes, supply chain disruptions and geopolitical uncertainty will all have to be carefully considered and factored into marketing campaigns to ensure they hit the right spots.

2)       Decoding personalization

Personalization is one of the key trends defining the industries we serve, and it’s making it increasingly complex to target the huge variety of demand that is being spurned as a result. Understanding how to interpret specific needs and how to resonate with a rapidly evolving audience is going to be absolutely key.

3)       Optimizing AI to enhance results

Artificial Intelligence is a multifaceted tool with virtually limitless applications. It can help marketeers identify the needs of their customers, improve communications and help visualize strategies. But this is a technology that is still in its infancy and one that has many potential pitfalls. This means getting it right can be make or break, making expertise vital.

4)       Being truly authentic

Authenticity is a massive buzz word, and with good reason. In a sea of marketing messages, consumers are looking for something with meaning, that resonates with them, and most importantly, one that is truthful. While all that sounds easy to pull off, it is complex and requires a fine-tuned strategy.

5)       Nailing your online presence

While Google has recently widened the posts for SEO and LinkedIn has become increasingly crowded, finding a way of shining online is a complex matter. The right expertise can help you crack this puzzle and be successful.

6)       Getting eco-ethical claims right

Sustainability, though still of vital importance, has taken somewhat of a back seat for many companies recently. Meanwhile ethical practices are coming under increasing scrutiny. This means that messaging about both of these areas needs to be balanced, genuine and meaningful.

7)       Claims substantiation

We are all aware that we can be pulled up on the smallest nuance when it comes to claims substantiation. Ensuring you are following guidelines and backing claims up with solid science is non-negotiable if you want to avoid being outed on anything.

8)       Simplifying messaging without dumbing it down

Getting to the point and being succinct in your messaging sounds easy enough. However, when you have a lot to say and limited platform space, ensuring you convey everything without leaving important gaps is an art form.

9)       Cultivating strong media connections

Getting your message into the hands of the journalists and editors at your target publications can seem like scaling a mountain. A good PR will have the right contacts in the specific fields you are targeting, giving your message a significantly better chance of getting relayed and amplified.

10)  Trends interpretation

There are seemingly a million and one trends, micro-trends, emerging trends and trends-on-the-cusp of being trends… Ensuring which trend you need to pay attention, and those you would be better off ignoring could make the difference between a product launch bombing or winning.